Finance

SoftBank-backed real estate brokerage Compass just slashed 15% of staff and is pausing marketing as coronavirus slams the housing market

Compass Founders Robert Reffkin and Ori Allon
Compass Founders Robert Reffkin and Ori Allon Compass
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SoftBank-backed real estate brokerage Compass just laid off approximately 375 employees — or roughly 15% of its staff —  as the coronavirus slows its business to a crawl, a source familiar with the matter confirmed to Business Insider. 

An email reviewed by Business Insider from co-founder and CEO Robert Reffkin detailed a range of cost-cutting measures the company took before layoffs, including Reffkin lowering his salary to $0 and the executive team lowering their salaries by 25%. The email said that the company is now modelling a 6-month decline in revenue of 50%. 

Compass was last valued at $6.4 billion, after a $370 million funding round in July 2019 led by SoftBank. The brokerage had rapidly expanded since it was founded through a strategy of acquiring other brokerages and emphasizing its technology stack. 

Coronavirus has hit the economy hard, with multiple financial institutions predicting it will cause a recession. The real estate brokerage industry is hit doubly hard by the nature of the coronavirus, which requires social distancing that makes it much harder to show, negotiate, buy and sell homes. 

Earlier on Monday, SoftBank said that it would sell up to $41 billion in assets to reduce debt and to buy back shares. Its stock has plummeted over 50% since mid-February. Bloomberg reported last week that SoftBank was looking to raise an additional $10 billion to cover its portfolio companies that are being battered by the coronavirus.

Last week, SoftBank-backed iBuyer startup Opendoor announced that it would halt any new purchases of homes.

The email noted that Compass has also reduced its Concierge program, which provided 0% interest loans to home sellers to make improvements to their home, by 80%, has paused corporate marketing, and "halted non-essential projects."

Laid off employees were offered severance and were allowed to keep their corporate laptops. Reffkin noted that he hoped to rehire some of the laid-off employees when the economy improves.

"I don't have a crystal ball, but I believe that in 100 days the real estate market will bounce back and our customers, company and country will be climbing its way out of a recession," Reffkin wrote.

READ MORE: Zillow just paused its iBuyer business to preserve capital as the coronavirus slows deals, joining SoftBank-backed Opendoor and other competitors that have halted home-flipping

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Alex Nicoll
Alex Nicoll
Alex is a reporter at Business Insider writing about private equity, alternative asset management, and the impact of these growing sectors on the wider world.Previously, he covered real estate and real estate technology for Business Insider. Some previous highlights include his coverage of the real reason Zillow Offers closed, remote work surveillance at a real estate data giant  and a real estate's scion new cryptocurrency that's backed by gold he says is buried near Las Vegas.Before joining Business Insider in 2019, he worked for Bridgewater Associates and Peloton. He is also the secretary of the Insider Union.He welcomes any and all reachouts, prioritizes his source's safety, and has a long record of working with confidential sources to tell deeply reported, complicated stories.Get in touch! Contact this reporter via encrypted messaging app Signal at @alexnicoll.01 using a non-work phone, email at anicoll@businessinsider.com or alexonicoll@protonmail.com, or Twitter DM at @nicollsanddimes. (PR pitches by email only, please.)