Socure, a provider of digital identity verification and fraud solutions, has announced a deal to acquire Effectiv for $136 million.
The deal, expected to close in November, positions Socure to combat fraud and verify identities for its customers, the company said in a statement.
Effectiv provides an AI orchestration and decisions platform enables businesses to tackle account takeover, identity theft, scams, and real-time payment fraud challenges.
Founded in early 2021, Effectiv was built from the start for large enterprise scale and complexity, providing flexibility, low latency, and high velocity, and has developed an ecosystem of 50+ integrated third parties, which Socure will continue to support.
The company has attracted customers in the banking and fintech sectors, and Socure plans to build on that to accelerate Effectiv’s commercial adoption by leveraging its over 1,000 banks and 500+ fintech partnerships.
Following the acquisition, Effectiv’s entire team will join Socure, which will not only deepen existing partnerships, but also expand to serve the midmarket.
According to Socure, the Effectiv platform will help it deliver a unified approach to identity, automating risk and trust decisions beyond onboarding, from a single solution that also delivers an adaptive view of an identity across the entire enterprise.
Additionally, the acquisition expands Socure’s portfolio with transaction-level solutions such as real-time payment fraud and AML transaction monitoring. The platform also enables enterprises build and import their own ML models, for increased flexibility and unique customer risk profiling.
“With a world-class platform from Effectiv and analytics that allows for adaptive and progressive risk decisioning, we will be able to help our partners with a single view of identity to drive instant risk and trust decisions anytime, anywhere,” Socure founder and CEO Johnny Ayers said.
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